The advantages

Did you know...

  • The sense of smell is 10,000 times more sensitive than the sense of taste.

  • 75% of all the emotions we generate every day are due to what we smell, not what we see.

  • Scent affects people in a variety of ways, from mood to concentration, memory recall and emotion.

  • Memory for scent is resistant to time, easily accessed.

  • Compared to other methods like visual, scent doesn't require customers to focus their attention and they can't ignore it because they are everywhere.

The scientific research

  • Visual memory is 40% accurate after four months. The sense of smell is 60% accurate after a year.

  • People are 100 times more likely to remember something they smell versus something they see, hear, or touch.

  • Researchers have observed a 40% improvement in mood after being exposed to pleasant scents.

Case studies

  • Nike study showed scent affected the desirability of shoes in 84% of subjects, with subects willing to pay 10-20% more in scented environments.
    (2001 Harvest Consulting Group)
  • Samsung study showed shoppers underestimated actual shopping time by 26% and visited three times more sections when exposed to aromas.
    (2008 University of California)